Pixalione is present in Lille (16 Rue d’Amiens, 59000 LILLE) and supports you in Lille and its region: Villeneuve-d’Ascq, Tourcoing, Roubaix, Seclin, Armentières, Lens, Douai or Valenciennes, etc. If you are looking for a competent and serious SEO agency, you have come to the right place.

The Pixalione agency specializes in 3 professions:

SEO (natural referencing): Classic, Video, Q&A, Image, Amazon, etc.
SEA (paid referencing): on all platforms: Google Adwords, Facebook, LinkedIn, Pinterest, etc.
Web Analytics: tagging plan, conversion rate optimization (CRO) and dashboarding/reporting

The Pixalione agency has existed for 13 years and supports VSEs, SMEs and very large groups. The company based in Paris, Lyon, Lille, London, Madrid and Bangkok has more than 70 people.

Natural referencing (called SEO for Search Engine Optimization) consists of maximizing the visibility of a website (e-commerce or showcase). The objective is therefore to position the pages of a site as high as possible in the search engines for keywords generating conversions: (1) contacts for lead generation sites, or (2) sales for an e-commerce site.

Natural Referencing (also called “Ref. Nat.”) is governed by three pillars:

• The Technique: by technique we mean of course the SEO technique, therefore the fact that the site is well done: no broken links, markup (Title, Description, Alt, etc.) which represents the content of each page, image , etc. No satellite page (very little connected with the rest of the site), easily readable (no technology blocking the crawl of the site). In short, everything must be done so that the website can be easily read to be well positioned. However, the technical part does not contribute directly to a good SEO, that is to say that the site is technically perfect does not prevail in any way that it is well positioned in the search engines. It is the content and the popularity that are essential in the ranking. The SEO service must necessarily start with a technical audit of your site. This audit must also include the Content, Netlinking and competitive parts.
• The content: by content we often mean only the text. But, in fact, it corresponds to all types of content, text of course also image, video, pdf document, etc. The richness of the content contributes directly to the referencing of a page in the Google index. It is customary to hear “content is king”. Indeed, when search engines browse the web with their robots, it is by analyzing the relevance and richness of the content that Google and the other engines index the pages more or less high in the search results (SERP – Search Engine Results Pages). SEO is also governed by Natural Language Processing (TALN, NLP in English), the fact of being able to automatically analyze texts, to understand their subject, their semantic meaning, their lexical richness, etc. . Your SEO Lille agency must master this pillar and recommend the right actions to you according to your business, your competition, your ambitions, etc. what is the best strategy to adopt, how to implement it according to your internal organization.
• Netlinking (Popularity): If content is king, Netlinking is queen… This is indeed the second pillar that directly impacts SEO. It corresponds to all the links that point to your website. Two criteria are important, the quality of the links and the quantity of links received from outside. It is important to diversify the links and produce good content, in order to obtain links. Your natural referencing agency Lille will be able to accompany you to define with you a Netlinking strategy according to your link profiles, your ambitions and especially your competition.

SEO has become more and more complex, the place of these three pillars is still almost identical but their intersecting complexity has increased and artisanal SEO techniques have become obsolete. Only science and rational approaches are effective; these are precisely the methods used by our Lille SEO Agency.

Gone are the essentials of a mission based on the optimization of beacons, today it is necessary to go further and in particular according to a competitive universe in perpetual motion. Indeed, the search engines are more and more fine in their analysis and much powerful in the calculation and their indexing. The objective is therefore from a macroscopic point of view to fully understand the forces of competition and from a microscopic point of view to analyze the strategy of competitors on big keywords. Following this, and even if the technical fixes (resulting from the SEO technical audit) are still appropriate and should be given special attention; the content and netlinking of the website must be analyzed and optimized very precisely. An optimization of the lexical gap or the semantic gap, with the establishment of semantic silos, will have to be triggered according to this benchmark.

SEO is more generally part of a more holistic digital approach. Indeed, it is important to take into account the entire first page of Google (and of course other search engines). It is therefore necessary to analyze all facets of the first Google page: SEO, SEA, Shopping, Google Map (GMB), Images, Videos, etc. all these levers can help boost the SEO traffic of a website. Working on traffic as a whole and in particular SEO and SEA synergy is essential. Pixalione has been developing a module for 1 year which makes it possible to model and recommend the best approach in order to optimize the distribution of investments between SEO and SEA according to the competition, the interest of the keywords, the commercial objectives, seasonality and available budget.

Whether it’s a website launch, a market share campaign or an action to boost your sales, our SEO experts and our digital experts can advise you on your digital project and on the most relevant actions to take.

The Internet is our “playground” and we will accompany you. Pixalione is the only SEO agency combining human expertise and an unparalleled software tool worldwide. This gives us a considerable advantage over our competitors and therefore over your competitors.

Our SEO projects are managed by a Project Director and one or more SEO consultants, depending on the size of our mission. When the project combines SEO and SEA, our two teams are in synergy and work together to optimize your website.

We use your communication, ticketing and collaboration tools to be closer to your processes and organization. When you wish, we can advise you on the tools that we think are the best, to follow this project and interact together with your digital teams, in order to make the collaboration of your Lille SEO Agency more effective.

Your Pixalione Lille SEO agency has specialized since its creation in the visibility of your site on search engines. The leaders have followed dedicated training courses and for some at the highest level of studies (Doctorate). Pixalione also has the largest R&D laboratory in France for Search Marketing. This allows you to be accompanied by a pro agency that is one of the leaders in its market. We also support very large lead-generating or e-commerce groups.

Pixalione is the guarantor of your digital success and will make every effort to maximize your qualified traffic, synonymous with many more profitable sales.

Quality is at the heart of our concerns and we have set up an internal project monitoring tool. Your SEO consultant (single point of contact) sets up all the elements at the start of the web project and gives you a weekly update on the actions taken and the results in place.

Our R&D is the assurance of the application of the best digital marketing techniques. The latest discoveries and innovations will benefit all our clients, whatever their size and the dimension of their project.

Always in a process of continuous improvement, all our consultants follow advanced training 1 hour per week and thus benefit from the experience and expertise of our Technical Director.

If you want to internalize the SEO function in Lille, we can support you on the strategy and you can use our Monitoring Tool™ to optimize and monitor your website.

If you wish to outsource all or part of this natural referencing mission to Lille, we can, for example, create a very large number of quality content and/or carry out Netlinking campaigns.

We also implement hybrid approaches, allowing us to support you on the facet of your choice. For example, we can track technical fixes and manage Tickets regardless of your tools and processes. We can also correct any anomalies detected by our technical audits.

Our SEO Lille consultants are seasoned seniors for many years on SEO. The vast majority of them have already worked for SMEs and large groups (advertisers and/or SEO agencies).

We take your objectives into account at the very beginning of the project when framing.

Even if your goals are very ambitious, to double or even triple your SEO traffic, we will be able to implement the right approach to optimize your SEO campaigns. Our latest innovation Fractal SEO™ allows exceptional and long-lasting results.

We will also adapt the actions to achieve these SEO objectives according to your human, organizational and financial capacities of course. We will be able to tell you fairly early on if your objectives are achievable and recommend solutions to obtain the maximum lasting results, depending on the budgetary means available.

The actions carried out on your site are studied and validated with you. With rare exceptions, all projects start with a full audit of your website. We then define the corrections to be made on the Technical part. These fixes are monitored by an SEO expert dedicated to your project.

The actions can be the optimization of the content that we can carry out for you, internal networking, the optimization of the architecture of your website, the structure of your pages, etc.

Our SEO agency in Lille brings together all the skills necessary to optimize your e-commerce site or showcase site, whatever your field of activity. We will be able to significantly and sustainably increase your turnover and your profits, by implementing a real digital traffic acquisition strategy.

We will be able to target the first places in the search engines in a reasonable time and whatever your competition.

Once the optimizations go live, the results will be pretty quick. Positionings are monitored frequently and are also included in reports.

Everything is monitored, your positions and in particular those of your competitors (including your distributors if you wish); you will thus know the evolutions of natural referencing agency.

The Steering Committees allow us to take stock of the actions and results. They also allow you to have updates on important updates from search engines and opportunities to set up new actions. Finally, they allow you to draw up a complete assessment of your digital strategy integrating SEA and other levers.

Whether you are in a BtoB or BtoC or DtC business, Pixalione and its SEO experts in Lille will provide you with solutions to improve your digital results and therefore your financial results.

We monitor your website traffic and it is reported and updated in all our reports. It is analysed, dissected, commented on and compared to the actions carried out. More generally, we define together the KPIs (Key Performance Indicator), this can be, for example, the traffic combined with the conversion rate.

We focus on qualified traffic, that is, the one that converts the most. We will report the traffic generated on the optimized keywords.

The presence of our SEO Agency in Lille was essential given the attractiveness of this magnificent city in historical, architectural, touristic, sporting and economic terms.

In terms of history, architecture and tourism, the main points of interest are Old Lille, the Cathedral of Notre-Dame-de-la-Treille in Lille, the Church of Saint-Maurice in Lille, the Citadel of Lille, the Parc de the Citadel, the Vauban garden, the Hospice Comtesse Museum, the Natural History Museum of Lille, the Palace of Fine Arts, the Lille zoo, etc.

In sporting and political terms, how not to mention the Lille Olympique Sporting Club, a football club founded in 1944, which with its 14 titles is known throughout Europe. Better known as LOSC, the team plays at the Pierre Mauroy stadium (former Mayor of Lille and 1st Minister of François Mitterrand) which has 50,000 seats. Note that Martine Aubry, former minister who succeeded Pierre Mauroy as mayor of Lille, has been mayor there since 2001. Note that General de Gaulle was born in Lille.

The geographical location of Lille Métropole at the crossroads of Northern Europe explains its economic influence. The time when brickyards, chalk, mills, breweries and textiles supported the Lille economy is over.

Its commercial past has seen the birth of large brands such as the Boulanger household appliance stores, the Paul bakeries, but it is also the 3rd largest banking center in France, the major insurance companies and IT companies are also very well represented there.

It should be noted that in Roubaix, very close to Lille, is the headquarters of the company OVHcloud, formerly OVH, after having been the European server specialist, is now moving towards cloud computing services, which are now the places of storage of websites.